Nov 2, 2006

Strike Fare Media Policy

According to Durham Region Transit, customers with valid October DRT passes, are permitted to return their October monthly pass in exchange for either a November or December DRT Monthly Pass of the same classification and receive a complementary 10 ride card, or 10 ride ticket pack. This is a nice deal.

DRT needs to concentrate on winning it’s customers back. The strike has done untold damage on the ridership counts. Some attribute the first week decline to commuters sticking to car pools and the other bus alternatives they used during the strike. Strikes at other transit systems have suggested that the rider counts can remain down for periods of up to one year. DRT needs to concentrate on customer service and reliable equipment.

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